{"id":1958,"date":"2019-11-28T20:54:07","date_gmt":"2019-11-28T20:54:07","guid":{"rendered":"https:\/\/arpubrothers.pl\/blog\/?p=1958"},"modified":"2019-12-02T12:21:39","modified_gmt":"2019-12-02T12:21:39","slug":"fraudy-reklama-mobilna-2019","status":"publish","type":"post","link":"https:\/\/arpubrothers.pl\/blog\/fraudy-reklama-mobilna-2019\/","title":{"rendered":"Kompletny przewodnik „Mobile Ad Fraud 2.0” – fraudy w reklamie mobilnej w 2019 roku"},"content":{"rendered":"

Rok 2019 zmierza ku ko\u0144cowi, a fraudsterzy zd\u0105\u017cyli odcisn\u0105\u0107 swoje pi\u0119tno w bran\u017cy aplikacji i gier mobilnych. Tylko w tym roku wykryto nowy rodzaj oszustw (Complex VTA Spoofing)<\/strong>, odnotowano wzrost w poziomie umiej\u0119tno\u015bci jakie stosuj\u0105 fraudsterzy i wyliczono niebagateln\u0105 kwot\u0119 12.6 miliard\u00f3w dolar\u00f3w strat w 2019 roku w wyniku nadu\u017cy\u0107 finansowych reklam mobilnych.<\/p>\n

\"Fraudy<\/a><\/p>\n

Co wi\u0119cej, jednym z najwi\u0119kszych trend\u00f3w w ekosystemie marketingu aplikacji<\/a> okazuje si\u0119 szybko\u015b\u0107 z jak\u0105 fraudsterzy przekonstruowuj\u0105 swoje metody w celu okradania i dziesi\u0105tkowania bud\u017cet\u00f3w marketingowych studi\u00f3w gier mobilnych. Fraudsterzy nieustannie okradaj\u0105 i atakuj\u0105 aplikacje mobilne ze wszystkich mo\u017cliwych stron. Reklamodawcy atakowni s\u0105 poprzez spamowe klikni\u0119cia, smart boty lub fraudy celuj\u0105ce w wy\u015bwietlanie reklam. Fraudsterzy pokazuj\u0105, \u017ce nie maj\u0105 zamiaru si\u0119 zatrzyma\u0107.<\/p>\n

Na szcz\u0119\u015bcie, wraz z wi\u0119kszym rozeznaniem wydawc\u00f3w i ich coraz bardziej analitycznym podej\u015bciem ka\u017cdego kolejnego dnia, stosowanie skutecznych rozwi\u0105za\u0144 przeciw fraudom rusza pe\u0142n\u0105 par\u0105.<\/p>\n

W erze informacji, badania i wiedza sta\u0142y si\u0119 instrumentalne w walce z fraudami, a antyfraudowe rozwi\u0105zania dla aplikacji mobilnych takie jak Scallar maj\u0105 tego pe\u0142n\u0105 \u015bwiadomo\u015b\u0107 i nieustannie poszukuj\u0105 efektywnych sposob\u00f3w, aby wyposa\u017cy\u0107 developer\u00f3w i wydawc\u00f3w w naj\u015bwie\u017csze i najwa\u017cniejsze informacje w celu decyzyjno\u015bci odno\u015bnie danych oraz oceny jako\u015bci zakupionych instalacji.<\/p>\n

W zwi\u0105zku z tym, Scalarr<\/a> wypu\u015bci\u0142 edycj\u0119 2019 raportu „Ultimate Guide to Mobile Ad Fraud 2.0<\/strong>„.<\/p>\n

Ten bogaty w tre\u015b\u0107 przewodnik zawiera pe\u0142n\u0105 list\u0119 wszystkich r\u00f3\u017cnych rodzaj\u00f3w dost\u0119pnych fraud\u00f3w (tych klasycznych, tych zmodyfikowanych, a nawet tych ostatnio wykrytych).<\/p>\n

Ponadto, g\u0142\u0119boko porusza temat aktualnego stanu fraud\u00f3w i jak wp\u0142ywaj\u0105 one na bran\u017c\u0119 mobiln\u0105. Raport dotyka\u00a0 najbardziej podatne na nadu\u017cycia finansowe kategorie aplikacji w 2019, kt\u00f3rymi s\u0105 Muzyka i Wiadomo\u015bci.<\/strong><\/p>\n

Na koniec, raport obejmuje r\u00f3\u017cne metody walki z fraudami, jak r\u00f3wnie\u017c jedyne odpowiednio zaawansowane rozwi\u0105zanie mog\u0105ce wykry\u0107 wszystkie rodzaje fraud\u00f3w z jak najwi\u0119ksz\u0105 precyzj\u0105 (machine learning).<\/p>\n

Obfity w opinie i najwa\u017cniejsze gotowe rozwi\u0105zania, ten raport stanowi narz\u0119dzie, od kt\u00f3rego powinien zacz\u0105\u0107 ka\u017cdy z wydawc\u00f3w lub reklamodawc\u00f3w z bran\u017cy mobilnej.<\/p>\n

Raport Scallarr mo\u017cesz pobra\u0107 tutaj<\/a>.<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2019 zmierza ku ko\u0144cowi, a fraudsterzy zd\u0105\u017cyli odcisn\u0105\u0107 swoje pi\u0119tno w bran\u017cy aplikacji i gier mobilnych. Tylko w tym roku wykryto nowy rodzaj oszustw (Complex VTA Spoofing), odnotowano wzrost w poziomie umiej\u0119tno\u015bci jakie stosuj\u0105 fraudsterzy i wyliczono niebagateln\u0105 kwot\u0119 12.6 miliard\u00f3w dolar\u00f3w strat w 2019 roku w wyniku nadu\u017cy\u0107 finansowych reklam mobilnych. Co wi\u0119cej, jednym z najwi\u0119kszych trend\u00f3w w ekosystemie marketingu aplikacji okazuje si\u0119 szybko\u015b\u0107 z jak\u0105 fraudsterzy przekonstruowuj\u0105 swoje metody w celu okradania i dziesi\u0105tkowania bud\u017cet\u00f3w marketingowych studi\u00f3w gier mobilnych. Fraudsterzy nieustannie okradaj\u0105 i atakuj\u0105 aplikacje mobilne ze wszystkich mo\u017cliwych stron. Reklamodawcy atakowni s\u0105 poprzez spamowe klikni\u0119cia, smart […]<\/p>\n","protected":false},"author":9,"featured_media":1964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[91],"tags":[122,124,123],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraudy-w-reklamie-mobilnej","tag-complex-vta-spoofing","tag-fraudy-instalacja-aplikacji","tag-scalarr"],"featured_image_src":"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2019\/11\/mobile-fraud.jpg","author_info":{"display_name":"Olga Bazarova","author_link":"https:\/\/arpubrothers.pl\/blog\/author\/olgab\/"},"yoast_head":"\nFraudy w reklamie mobilnej 2019 - kompletny przewodnik Scalarr<\/title>\n<meta name=\"description\" content=\"Tylko w tym roku wykryto nowy rodzaj oszustw (Complex VTA Spoofing), wzrost w poziomie umiej\u0119tno\u015bci jakie stosuj\u0105 fraudsterzy, oraz og\u00f3lnie, wyliczono niebagateln\u0105 kwot\u0119 12.6 miliard\u00f3w dolar\u00f3w strat w 2019 w wyniku nadu\u017cy\u0107 finansowych reklam mobilnych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arpubrothers.pl\/blog\/fraudy-reklama-mobilna-2019\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fraudy w reklamie mobilnej 2019 - kompletny przewodnik Scalarr\" \/>\n<meta property=\"og:description\" content=\"Tylko w tym roku wykryto nowy rodzaj oszustw (Complex VTA Spoofing), wzrost w poziomie umiej\u0119tno\u015bci jakie stosuj\u0105 fraudsterzy, oraz og\u00f3lnie, wyliczono niebagateln\u0105 kwot\u0119 12.6 miliard\u00f3w dolar\u00f3w strat w 2019 w wyniku nadu\u017cy\u0107 finansowych reklam mobilnych.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arpubrothers.pl\/blog\/fraudy-reklama-mobilna-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Promowanie aplikacji mobilnych\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T20:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-02T12:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2019\/11\/mobile-fraud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olga Bazarova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olga Bazarova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/\"},\"author\":{\"name\":\"Olga Bazarova\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/#\\\/schema\\\/person\\\/1f61a096363fde9d93f62dc8a8123496\"},\"headline\":\"Kompletny przewodnik „Mobile Ad Fraud 2.0” – fraudy w reklamie mobilnej w 2019 roku\",\"datePublished\":\"2019-11-28T20:54:07+00:00\",\"dateModified\":\"2019-12-02T12:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/mobile-fraud.jpg\",\"keywords\":[\"Complex VTA Spoofing\",\"Fraudy instalacja aplikacji\",\"Scalarr\"],\"articleSection\":[\"Fraudy w reklamie mobilnej\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/\",\"url\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/fraudy-reklama-mobilna-2019\\\/\",\"name\":\"Fraudy w reklamie mobilnej 2019 - 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