{"id":2291,"date":"2021-06-23T09:16:13","date_gmt":"2021-06-23T09:16:13","guid":{"rendered":"https:\/\/arpubrothers.pl\/blog\/?p=2291"},"modified":"2022-10-30T17:02:45","modified_gmt":"2022-10-30T17:02:45","slug":"app-store-optimization-ios-15","status":"publish","type":"post","link":"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-ios-15\/","title":{"rendered":"Nowe narz\u0119dzia App Store Optimization (App Store) w iOS 15"},"content":{"rendered":"<p><strong>Jakie elementy strony produktowej w App Store b\u0119dziesz m\u00f3g\u0142 testowa\u0107 w testach A\/B w wersji iOS 15? W jaki spos\u00f3b b\u0119dziesz m\u00f3g\u0142 sprawdza\u0107 r\u00f3\u017cne warianty stron produktowych? Czym b\u0119d\u0105 in-app eventy w wynikach wyszukiwania lub przy wyborze edytor\u00f3w w App Store? O nadchodz\u0105cych zmianach w iOS15 , kt\u00f3re pozytywnie wp\u0142yn\u0105 na App Store Optimization i liczb\u0119 pobra\u0144 aplikacji przeczytasz w poni\u017cszym tek\u015bcie.<\/strong><\/p>\n<p>Kilkana\u015bcie dni temu odby\u0142a si\u0119 konferencja WWDC 2021 (World Wide Developer Conference) gdzie og\u0142oszono zmiany, kt\u00f3re zostan\u0105 wprowadzone w App Store od wersji iOS 15. Jest kilka istotnych zmian, kt\u00f3re mog\u0105 pozytywnie wp\u0142yn\u0105\u0107 na widoczno\u015b\u0107 i konwersj\u0119 Twojej aplikacji lub gry w App Store. Od wersji iOS 11 nie by\u0142o praktycznie \u017cadnych istotnych zmian dla developer\u00f3w skupionych na ruchu organicznym w App Store.<\/p>\n<p>Zmiany od iOS 15 b\u0119d\u0105 oznacza\u0107 wi\u0119cej widoczno\u015bci aplikacji w App Store i wi\u0119ksz\u0105 liczb\u0119 pobra\u0144 z ruchu organicznego.<\/p>\n<p>Najwa\u017cniejsze zmiany dla os\u00f3b odpowiedzialnych za widoczno\u015b\u0107 gry lub aplikacji mobilnej w App Store.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107 posta<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-ios-15\/#Testy_AB_optymalizacja_strony_produktowej\" >Testy A\/B (optymalizacja strony produktowej)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-ios-15\/#Customizowane_strony_produktowe\" >Customizowane strony produktowe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-ios-15\/#In-App_Eventy\" >In-App Eventy<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Testy_AB_optymalizacja_strony_produktowej\"><\/span>Testy A\/B (optymalizacja strony produktowej)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apple d\u0142ugo kaza\u0142 nam czeka\u0107 na wprowadzenie mo\u017cliwo\u015bci testowania r\u00f3\u017cnych wersji strony produktowej. W Google Play Console testy A\/B mo\u017cna wykonywa\u0107 od kilku lat. Obecnie testy A\/B dla App Store jeste\u015b w stanie wykonywa\u0107 za pomoc\u0105 narz\u0119dzi zewn\u0119trznych, kt\u00f3re imituj\u0105 sklep App Store. Jest to s\u0142abe rozwi\u0105zanie i do tego bardzo kosztowne. Od wersji iOS 15 b\u0119dziesz m\u00f3g\u0142 testowa\u0107 3 r\u00f3\u017cne warianty strony produktowej, czyli nie musz\u0105 by\u0107 to testy A\/B. Mog\u0105 by\u0107 to testy A\/B\/C\/D. W nadchodz\u0105cej wersji iOS umo\u017cliwione zostanie testowanie ikon, screenshot\u00f3w i film\u00f3w promocyjnych (tzw. app preview).<\/p>\n<p>Test A\/B gry lub aplikacji mobilnej w App Store b\u0119dzie m\u00f3g\u0142 trwa\u0107 do 90 dni, a wyniki (liczba wy\u015bwietle\u0144, konwersja) z testu zobaczysz w App Store w sekcji analityka aplikacji (App Analytics).<\/p>\n<p>App Store rekomenduje testowanie poszczeg\u00f3lnych element\u00f3w strony produktowej 1:1 czyli ikona vs ikona, screenshoty vs screenshoty itd. Testy A\/B b\u0119d\u0105 musia\u0142y przej\u015b\u0107 przegl\u0105d i akceptacj\u0119 App Store, ale na szcz\u0119\u015bcie b\u0119dziesz m\u00f3g\u0142 je testowa\u0107 bez konieczno\u015bci aktualizacji aplikacji.<\/p>\n<div id=\"attachment_2292\" style=\"width: 529px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2292\" class=\"wp-image-2292 size-full\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9.png\" alt=\"\" width=\"519\" height=\"270\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9.png 519w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-300x156.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-500x260.png 500w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-400x208.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-250x130.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-200x104.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-100x52.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-76x40.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-9-50x26.png 50w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><p id=\"caption-attachment-2292\" class=\"wp-caption-text\">Source: apple.com\/<\/p><\/div>\n<p>W nadchodz\u0105cej aktualizacji iOS 15 brakuje mi mo\u017cliwo\u015bci testowania r\u00f3\u017cnych tytu\u0142\u00f3w, s\u0142\u00f3w kluczowych w tytule i skuteczno\u015bci tych s\u0142\u00f3w kluczowych przy konwersji i widoczno\u015bci w wynikach wyszukiwania. Mam nadziej\u0119, \u017ce taka mo\u017cliwo\u015b\u0107 nied\u0142ugo nadejdzie.<\/p>\n<p>Podsumowuj\u0105c:<\/p>\n<p><strong>&#8211; mo\u017cliwo\u015b\u0107 testowania 3 r\u00f3\u017cnych wariant\u00f3w + 1 strona oryginalna<br \/>\n<\/strong><\/p>\n<p><strong>&#8211; test A\/B czy te\u017c A\/B\/C\/D b\u0119dzie m\u00f3g\u0142 trwa\u0107 do 90 dni<\/strong><\/p>\n<p><strong>&#8211; mo\u017cliwo\u015b\u0107 testowania ikon, screenshot\u00f3w i filmu promocyjnego<\/strong><\/p>\n<p><strong>&#8211; brak mo\u017cliwo\u015bci testowania s\u0142\u00f3w kluczowych w tytule, podtytule<\/strong><\/p>\n<p><strong>&#8211; testy A\/B nie b\u0119d\u0105 wymaga\u0107 aktualizacji aplikacji<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customizowane_strony_produktowe\"><\/span>Customizowane strony produktowe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Od wersji iOS 15 b\u0119dzie mo\u017cliwo\u015b\u0107 customizowanych stron produktowych dla aplikacji lub gier mobilnych. Na stronach produktowych b\u0119dziesz m\u00f3g\u0142 umie\u015bci\u0107 r\u00f3\u017cne od oryginalnej strony produktowej screenshoty, tekst promocyjny i film reklamowy. Ka\u017cda strona produktowa b\u0119dzie mia\u0142a sw\u00f3j unikalny URL. B\u0119dziesz m\u00f3g\u0142 stworzy\u0107 do 35 stron produktowych. Wyniki ze stron produktowych (mi\u0119dzy innymi wy\u015bwietlenia, pobrania, konwersja pobra\u0144) b\u0119d\u0105 dost\u0119pne w sekcji analityka aplikacji (<a href=\"https:\/\/developer.apple.com\/app-store-connect\/analytics\/\" data-summari-detected=\"true\" data-summari-has-summary=\"false\">App Analytics<\/a>).<\/p>\n<p>B\u0119dzie to bardzo fajne rozwi\u0105zanie dla developer\u00f3w, kt\u00f3rzy maj\u0105 szerok\u0105 grup\u0119 odbiorc\u00f3w np. mobilne aplikacje bukmacherskie jak STS, Betfan, Fortuna b\u0119d\u0105 mog\u0142y tworzy\u0107 osobne strony produktowe dla fan\u00f3w pi\u0142ki no\u017cnej, siatk\u00f3wki czy np. tenisa i mierzy\u0107 skuteczno\u015b\u0107 takich stron produktowych. Przy tworzeniu stron produktowych nie b\u0119dzie konieczno\u015bci aktualizacji aplikacji. Niestety jak przy testach A\/B zabrak\u0142o mo\u017cliwo\u015bci sprawdzania s\u0142\u00f3w kluczowych w tytule.<\/p>\n<div id=\"attachment_2293\" style=\"width: 990px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2293\" class=\"wp-image-2293\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image.jpeg\" alt=\"Strava - mobile app\" width=\"980\" height=\"866\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image.jpeg 980w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-300x265.jpeg 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-768x679.jpeg 768w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-860x760.jpeg 860w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-680x601.jpeg 680w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-500x442.jpeg 500w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-400x353.jpeg 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-250x221.jpeg 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-200x177.jpeg 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-100x88.jpeg 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-76x67.jpeg 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-50x44.jpeg 50w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><p id=\"caption-attachment-2293\" class=\"wp-caption-text\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Source: apple.com\/<\/p><\/div>\n<p>Podsumowuj\u0105c:<\/p>\n<p><strong>&#8211; Elementy na customizowanych stronach produktowych to tekst promocyjny, screenshoty i film promocyjny.<\/strong><\/p>\n<p><strong>&#8211; mo\u017cliwo\u015b\u0107 stworzenia do 35 customizowanych stron produktowych<\/strong><\/p>\n<p><strong>&#8211; wyniki z customizowanych stron produktowych b\u0119d\u0105 dost\u0119pne w App Analytics<\/strong><\/p>\n<p><strong>&#8211; ka\u017cda strona customizowana strona produktowa w App Store b\u0119dzie mia\u0142a sw\u00f3j unikalny URL, kt\u00f3ry b\u0119dziesz m\u00f3g\u0142 zastosowa\u0107 na zewn\u0105trz<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"In-App_Eventy\"><\/span>In-App Eventy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ciekawym rozwi\u0105zaniem i dodatkowym polem do pozyskiwania nowych instalacji ze spersonalizowanych rekomendacji, z przegl\u0105dania i wyszukiwania w App Store, wybor\u00f3w edytor\u00f3w b\u0119d\u0105 In-App Eventy. In-App Eventy b\u0119d\u0105 pe\u0142ni\u0142y tak\u017ce rol\u0119 informacyjn\u0105.<\/p>\n<p>W App Store b\u0119d\u0105 widoczne<a href=\"https:\/\/arpubrothers.pl\/blog\/pozycjonowanie-in-app-eventow-w-app-store\/\" target=\"_blank\" rel=\"noopener\" data-summari-detected=\"true\" data-summari-has-summary=\"false\"> in-app eventy<\/a> zwi\u0105zane np. z premierami film\u00f3w, live-streamingiem, live eventami, eventami w grze. Zyskaj\u0105 na pewno gry mobilne, kt\u00f3re anga\u017cuj\u0105 u\u017cytkownik\u00f3w za pomoc\u0105 <a href=\"https:\/\/arpubrothers.pl\/blog\/strategie-live-ops-dla-gier-f2p\/\" data-summari-detected=\"true\" data-summari-has-summary=\"false\">Live-Ops<\/a>.<\/p>\n<div id=\"attachment_2294\" style=\"width: 663px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2294\" class=\"wp-image-2294\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1.jpeg\" alt=\"\" width=\"653\" height=\"830\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1.jpeg 653w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-236x300.jpeg 236w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-500x636.jpeg 500w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-400x508.jpeg 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-250x318.jpeg 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-200x254.jpeg 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-100x127.jpeg 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-76x97.jpeg 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-1-50x64.jpeg 50w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><p id=\"caption-attachment-2294\" class=\"wp-caption-text\">Source: apple.com\/<\/p><\/div>\n<p>Powy\u017csze zmiany powinny wp\u0142yn\u0105\u0107 pozytywnie na <a href=\"https:\/\/arpubrothers.pl\/blog\/pozycjonowanie-aplikacji-app-store-optimization\/\" data-summari-detected=\"true\" data-summari-has-summary=\"false\">pozycjonowanie aplikacji mobilnej <\/a>w App Store. Brakuje mi zmian odno\u015bnie test\u00f3w tytu\u0142u, podtytu\u0142u i tekstu promocyjnego. Mam nadziej\u0119, \u017ce App Store uwzgl\u0119dni metadane w nadchodz\u0105cych wersjach iOS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jakie elementy strony produktowej w App Store b\u0119dziesz m\u00f3g\u0142 testowa\u0107 w testach A\/B w wersji iOS 15? W jaki spos\u00f3b b\u0119dziesz m\u00f3g\u0142 sprawdza\u0107 r\u00f3\u017cne warianty stron produktowych? Czym b\u0119d\u0105 in-app eventy w wynikach wyszukiwania lub przy wyborze edytor\u00f3w w App Store? O nadchodz\u0105cych zmianach w iOS15 , kt\u00f3re pozytywnie wp\u0142yn\u0105 na App Store Optimization i liczb\u0119 pobra\u0144 aplikacji przeczytasz w poni\u017cszym tek\u015bcie. Kilkana\u015bcie dni temu odby\u0142a si\u0119 konferencja WWDC 2021 (World Wide Developer Conference) gdzie og\u0142oszono zmiany, kt\u00f3re zostan\u0105 wprowadzone w App Store od wersji iOS 15. Jest kilka istotnych zmian, kt\u00f3re mog\u0105 pozytywnie wp\u0142yn\u0105\u0107 na widoczno\u015b\u0107 i konwersj\u0119 Twojej [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[160,159,158],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization","tag-app-analytics-w-app-store","tag-strona-produktowa-w-app-store","tag-testy-a-b-w-app-store"],"featured_image_src":"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/iOS_15_App_store_optimization.jpg","author_info":{"display_name":"Piotr P\u0142achta","author_link":"https:\/\/arpubrothers.pl\/blog\/author\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nowe narz\u0119dzia App Store Optimization (App Store) w iOS 15<\/title>\n<meta name=\"description\" content=\"Apple d\u0142ugo kaza\u0142 nam czeka\u0107 na wprowadzenie mo\u017cliwo\u015bci testowania r\u00f3\u017cnych wersji strony produktowej. 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