{"id":2304,"date":"2021-06-23T13:32:56","date_gmt":"2021-06-23T13:32:56","guid":{"rendered":"https:\/\/arpubrothers.pl\/blog\/?p=2304"},"modified":"2021-06-23T13:34:04","modified_gmt":"2021-06-23T13:34:04","slug":"app-store-optimization-android-zmiany-metadane","status":"publish","type":"post","link":"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-android-zmiany-metadane\/","title":{"rendered":"App Store Optimization Android: nadchodz\u0105ce zmiany w metadanych w Google Play"},"content":{"rendered":"<p>Kilka tygodni temu Google og\u0142osi\u0142 zmiany w metadanych dla aplikacji i gier mobilnych w Google Play. Zmiany te nadejd\u0105 w drugiej po\u0142owie 2021 roku. Celem zmian jest poprawa jako\u015bci odkrywania aplikacji w Google Play.<\/p>\n<p>Zmiany, kt\u00f3re maj\u0105 zosta\u0107 wprowadzone w Google Play:<\/p>\n<p><strong>Tytu\u0142 aplikacji lub gry mobilnej w Google Play zostanie skr\u00f3cony do 30 znak\u00f3w (tak samo jak w App Store).<\/strong> Obecnie developerzy aplikacji maj\u0105 mo\u017cliwo\u015b\u0107 zmieszczenia nazwy aplikacji i s\u0142\u00f3w kluczowych w 50 znakach. Ograniczenie liczby znak\u00f3w mo\u017ce wp\u0142yn\u0105\u0107 negatywnie pozycje w wynikach wyszukiwania wielu aplikacji i gier, poniewa\u017c du\u017ca liczba aplikacji b\u0119dzie zmuszona do usuni\u0119cia s\u0142\u00f3w kluczowych i pozostawienia jedynie nazwy aplikacji. Developerzy nowych gier mobilnych zastanowi\u0105 si\u0119 dwa razy przed ko\u0144cowym wyborem nazwy gry. Jak wida\u0107 Google Play zamierza postawi\u0107 bardziej na ruch z przegl\u0105dania ni\u017c na ruch z wyszukiwania.<\/p>\n<div id=\"attachment_2305\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2305\" class=\"wp-image-2305 size-full\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10.png\" alt=\"\" width=\"770\" height=\"297\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10.png 770w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-300x116.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-768x296.png 768w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-680x262.png 680w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-500x193.png 500w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-400x154.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-250x96.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-200x77.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-100x39.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-76x29.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-10-50x19.png 50w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><p id=\"caption-attachment-2305\" class=\"wp-caption-text\">Akceptowalne metadane (\u017ar\u00f3d\u0142o googleblog.com)<\/p><\/div>\n<p>Zostanie zabronione u\u017cywanie wybranych s\u0142\u00f3w kluczowych na ikonie, w tytule lub w nazwie developera, kt\u00f3re mog\u0105 wprowadza\u0107 u\u017cytkownika w b\u0142\u0105d. Aplikacje z ikonami, kt\u00f3re wskazuj\u0105 np. na ranking aplikacji, promocj\u0119 aplikacji. W tytule aplikacji w <a href=\"https:\/\/play.google.com\/console\/u\/0\/signup\">Google Play Console<\/a> b\u0119dzie zabronione u\u017cywanie takich s\u0142\u00f3w jak: darmowa, najlepsza, bez reklam, , #1 itd.<\/p>\n<p>W tytule i w nazwie developera nie b\u0119dzie mo\u017cliwo\u015bci u\u017cywania emoji i wielkich liter. Je\u017celi developerzy nie zastosuj\u0105 si\u0119 do nadchodz\u0105cych mo\u017ce ich czeka\u0107 niemi\u0142a niespodzianka.<\/p>\n<div id=\"attachment_2306\" style=\"width: 432px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2306\" class=\"wp-image-2306 size-full\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11.png\" alt=\"\" width=\"422\" height=\"224\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11.png 422w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-300x159.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-400x212.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-250x133.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-200x106.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-100x53.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-76x40.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-11-50x27.png 50w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><p id=\"caption-attachment-2306\" class=\"wp-caption-text\">Nieakceptowalne metadane (\u017ar\u00f3d\u0142o googleblog.com)<\/p><\/div>\n<div id=\"attachment_2307\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2307\" class=\"wp-image-2307 size-full\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12.png\" alt=\"\" width=\"441\" height=\"250\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12.png 441w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-300x170.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-400x227.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-250x142.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-200x113.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-100x57.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-76x43.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-12-50x28.png 50w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><p id=\"caption-attachment-2307\" class=\"wp-caption-text\">Nieakceptowalne metadane (\u017ar\u00f3d\u0142o googleblog.com)<\/p><\/div>\n<div id=\"attachment_2308\" style=\"width: 491px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2308\" class=\"wp-image-2308 size-full\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13.png\" alt=\"\" width=\"481\" height=\"262\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13.png 481w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-300x163.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-400x218.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-250x136.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-200x109.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-100x54.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-76x41.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/word-image-13-50x27.png 50w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><p id=\"caption-attachment-2308\" class=\"wp-caption-text\">Nieakceptowalne metadane (\u017ar\u00f3d\u0142o googleblog.com)<\/p><\/div>\n<p>Google Play b\u0119dzie w nadchodz\u0105cych miesi\u0105cach b\u0119dzie skupia\u0142 si\u0119 tak\u017ce na poprawie jako\u015bci materia\u0142\u00f3w graficznych ulploadowanych przez developer\u00f3w. Developer b\u0119dzie musia\u0142 pokazywa\u0107 na screenshotach, filmach promocyjnych rozgrywk\u0119, funkcjonalno\u015bci w danej aplikacji. Nie b\u0119dzie mo\u017cliwo\u015bci u\u017cywania s\u0142\u00f3w kluczowych jak darmowa czy najlepsza na screenshotach.<br \/>\nPatrz\u0105c na zmiany w <a href=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-ios-15\/\">App Store Optimization dla iOS 15<\/a> Google nie wprowadza \u017cadnych radykalnych zmian przy metadanych. Czy ograniczenie do 30 znak\u00f3w tytu\u0142u wp\u0142ynie pozytywnie na liczb\u0119 pobra\u0144 z wynik\u00f3w wyszukiwania w Google Play? Nie s\u0105dz\u0119. Na pierwsze rezultaty b\u0119dziemy musieli jeszcze poczeka\u0107 kilka miesi\u0119cy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kilka tygodni temu Google og\u0142osi\u0142 zmiany w metadanych dla aplikacji i gier mobilnych w Google Play. Zmiany te nadejd\u0105 w drugiej po\u0142owie 2021 roku. Celem zmian jest poprawa jako\u015bci odkrywania aplikacji w Google Play. Zmiany, kt\u00f3re maj\u0105 zosta\u0107 wprowadzone w Google Play: Tytu\u0142 aplikacji lub gry mobilnej w Google Play zostanie skr\u00f3cony do 30 znak\u00f3w (tak samo jak w App Store). Obecnie developerzy aplikacji maj\u0105 mo\u017cliwo\u015b\u0107 zmieszczenia nazwy aplikacji i s\u0142\u00f3w kluczowych w 50 znakach. Ograniczenie liczby znak\u00f3w mo\u017ce wp\u0142yn\u0105\u0107 negatywnie pozycje w wynikach wyszukiwania wielu aplikacji i gier, poniewa\u017c du\u017ca liczba aplikacji b\u0119dzie zmuszona do usuni\u0119cia s\u0142\u00f3w kluczowych i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization"],"featured_image_src":"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/Google_Play_Developer.jpg","author_info":{"display_name":"Piotr P\u0142achta","author_link":"https:\/\/arpubrothers.pl\/blog\/author\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Store Optimization Android: nadchodz\u0105ce zmiany w metadanych<\/title>\n<meta name=\"description\" content=\"Tytu\u0142 aplikacji lub gry mobilnej w Google Play zostanie skr\u00f3cony do 30 znak\u00f3w (tak samo jak w App Store). Obecnie developerzy aplikacji maj\u0105 mo\u017cliwo\u015b\u0107 zmieszczenia nazwy aplikacji i s\u0142\u00f3w kluczowych w 50 znakach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-android-zmiany-metadane\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Optimization Android: nadchodz\u0105ce zmiany w metadanych\" \/>\n<meta property=\"og:description\" content=\"Tytu\u0142 aplikacji lub gry mobilnej w Google Play zostanie skr\u00f3cony do 30 znak\u00f3w (tak samo jak w App Store). Obecnie developerzy aplikacji maj\u0105 mo\u017cliwo\u015b\u0107 zmieszczenia nazwy aplikacji i s\u0142\u00f3w kluczowych w 50 znakach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arpubrothers.pl\/blog\/app-store-optimization-android-zmiany-metadane\/\" \/>\n<meta property=\"og:site_name\" content=\"Promowanie aplikacji mobilnych\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T13:32:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T13:34:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/06\/Google_Play_Developer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4496\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piotr P\u0142achta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piotr P\u0142achta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/\"},\"author\":{\"name\":\"Piotr P\u0142achta\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/#\\\/schema\\\/person\\\/f3d0d4098eff1d4913c7f7f2b687949b\"},\"headline\":\"App Store Optimization Android: nadchodz\u0105ce zmiany w metadanych w Google Play\",\"datePublished\":\"2021-06-23T13:32:56+00:00\",\"dateModified\":\"2021-06-23T13:34:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Google_Play_Developer.jpg\",\"articleSection\":[\"App Store Optimization\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/\",\"url\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/\",\"name\":\"App Store Optimization Android: nadchodz\u0105ce zmiany w metadanych\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/app-store-optimization-android-zmiany-metadane\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/arpubrothers.pl\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Google_Play_Developer.jpg\",\"datePublished\":\"2021-06-23T13:32:56+00:00\",\"dateModified\":\"2021-06-23T13:34:04+00:00\",\"description\":\"Tytu\u0142 aplikacji lub gry mobilnej w Google Play zostanie skr\u00f3cony do 30 znak\u00f3w (tak samo jak w App Store). 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