{"id":2424,"date":"2021-11-05T13:09:14","date_gmt":"2021-11-05T13:09:14","guid":{"rendered":"https:\/\/arpubrothers.pl\/blog\/?p=2424"},"modified":"2024-03-16T08:56:41","modified_gmt":"2024-03-16T08:56:41","slug":"appsflyer-sieci-reklamowe-edycja-13","status":"publish","type":"post","link":"https:\/\/arpubrothers.pl\/blog\/appsflyer-sieci-reklamowe-edycja-13\/","title":{"rendered":"Najlepsze sieci reklamowe wed\u0142ug AppsFlyer – The AppsFlyer Performance Index: edycja numer 13"},"content":{"rendered":"\n
                                                <\/code><\/pre>\n\n\n
Kilka dni temu pojawi\u0142 si\u0119 najnowszy raport Appsflyer Index numer 13 z rankingiem najpopularniejszych sieci reklamowych dla gier i aplikacji mobilnych. Raport powsta\u0142 na podstawie 17000 gier i aplikacji w 11 regionach i w 40 kategoriach. Co roczny raport Appsflyer jest podstawowym narz\u0119dziem przy kszta\u0142towaniu strategii user acquisition w wielu studiach gier. Dla przypomnienia Appsflyer jest liderem i jednym z najlepszych narz\u0119dzi MMP do atrybucji mobilnej.<\/p>\n
Raport zosta\u0142 przygotowany ju\u017c po zmianach w trackingu i zmianach w Apple App Tracking Transparency od iOS 14.5. Por\u00f3wnuj\u0105c rankingi z poprzednich lat mo\u017cemy zauwa\u017cy\u0107, \u017ce zmiany w Apple mia\u0142y istotny wp\u0142yw na zmiany w rankingach.<\/p>\n
Apple Search Ads<\/a> maj\u0105c pe\u0142ny dost\u0119p do danych zosta\u0142o \u017ar\u00f3d\u0142em akwizycji numer 1 dla aplikacji mobilnych (nie wliczaj\u0105c gier mobilnych) pod k\u0105tem retencji zwyci\u0119\u017caj\u0105c w Power rankingu (jako\u015b\u0107 instalacji i wolumen) i w samym wolumenie. Apple Search Ads maj\u0105 tak\u017ce pozycj\u0119 numer 1 w indeksie IAP (in-app-purchases) w Power Rankingu dla gier mobilnych i dla aplikacji mobilnych.<\/p>\n
\"\"
Zr\u00f3d\u0142o: Appsflyer.com<\/p><\/div>\n
Dla gier i aplikacji mobilnych na Androida globalnie pod k\u0105tem retencji najlepszym \u017ar\u00f3d\u0142em jest Google Ads i kampanie uniwersalna<\/a> (tzw. kampanie UAC).<\/p>\n
\"\"
Zr\u00f3d\u0142o: Appsflyer.com<\/p><\/div>\n
Jak radz\u0105 sobie inne mobilne sieci reklamowe w indeksie Appsflyera mo\u017cecie sprawdzi\u0107 tutaj<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"
Kilka dni temu pojawi\u0142 si\u0119 najnowszy raport Appsflyer Index numer 13 z rankingiem najpopularniejszych sieci reklamowych dla gier i aplikacji mobilnych. Raport powsta\u0142 na podstawie 17000 gier i aplikacji w 11 regionach i w 40 kategoriach. Co roczny raport Appsflyer jest podstawowym narz\u0119dziem przy kszta\u0142towaniu strategii user acquisition w wielu studiach gier. Dla przypomnienia Appsflyer jest liderem i jednym z najlepszych narz\u0119dzi MMP do atrybucji mobilnej. Raport zosta\u0142 przygotowany ju\u017c po zmianach w trackingu i zmianach w Apple App Tracking Transparency od iOS 14.5. Por\u00f3wnuj\u0105c rankingi z poprzednich lat mo\u017cemy zauwa\u017cy\u0107, \u017ce zmiany w Apple mia\u0142y istotny wp\u0142yw na zmiany […]<\/p>\n","protected":false},"author":1,"featured_media":2427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-acquisition"],"featured_image_src":"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2021\/11\/appsflyer_sieci_reklamowe-scaled.jpeg","author_info":{"display_name":"Piotr P\u0142achta","author_link":"https:\/\/arpubrothers.pl\/blog\/author\/admin\/"},"yoast_head":"\nNajlepsze mobilne sieci reklamowe wed\u0142ug AppsFlyer - edycja 13<\/title>\n<meta name=\"description\" content=\"Kilka dni temu pojawi\u0142 si\u0119 najnowszy raport Appsflyer Index numer 13 z rankingiem najpopularniejszych sieci reklamowych dla gier i aplikacji mobilnych. 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