{"id":3253,"date":"2025-08-02T10:07:48","date_gmt":"2025-08-02T10:07:48","guid":{"rendered":"https:\/\/arpubrothers.pl\/blog\/?p=3253"},"modified":"2025-08-02T10:08:25","modified_gmt":"2025-08-02T10:08:25","slug":"slowa-kluczowe-niestandardowe-strony-produktowe","status":"publish","type":"post","link":"https:\/\/arpubrothers.pl\/blog\/slowa-kluczowe-niestandardowe-strony-produktowe\/","title":{"rendered":"Przypisywanie s\u0142\u00f3w kluczowych do Custom Product Pages w App Store Connect ju\u017c dost\u0119pne!"},"content":{"rendered":"<p>30 lipca 2025 r. Apple oficjalnie wprowadzi\u0142o funkcj\u0119, na kt\u00f3r\u0105 wielu specjalist\u00f3w App Store Optimization czeka\u0142o od niedawna: mo\u017cliwo\u015b\u0107 przypisywania s\u0142\u00f3w kluczowych do niestandardowych stron produktowych (Custom Product Pages, CPP). Od teraz takie strony mog\u0105 pojawia\u0107 si\u0119 w wynikach organicznych wyszukiwania w App Store, co pozwala na lepsze dopasowanie przekazu do intencji u\u017cytkownika.<\/p>\n<p>Dotychczas niestandardowe strony produktowe (Custom Product Pages &#8211; CPP) by\u0142y dost\u0119pne wy\u0142\u0105cznie poprzez kampanie Apple Search Ads lub bezpo\u015brednie linki zewn\u0119trzne. Ich potencja\u0142 by\u0142 wi\u0119c ograniczony do ruchu p\u0142atnego. Nowa aktualizacja zwi\u0119ksza ich znaczenie w strategii App Store Optimization.<\/p>\n<div id=\"attachment_3254\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3254\" class=\"wp-image-3254\" src=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1.png\" alt=\"Niestandardowe strony produktowe i s\u0142owa kluczowe w App Store Connect\" width=\"2048\" height=\"1368\" srcset=\"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1.png 2048w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-300x200.png 300w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-1024x684.png 1024w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-768x513.png 768w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-1536x1026.png 1536w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-1920x1283.png 1920w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-1680x1122.png 1680w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-1240x828.png 1240w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-860x574.png 860w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-680x454.png 680w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-500x334.png 500w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-400x267.png 400w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-250x167.png 250w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-200x134.png 200w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-100x67.png 100w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-76x51.png 76w, https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/word-image-3253-1-50x33.png 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-3254\" class=\"wp-caption-text\">Niestandardowe strony produktowe i s\u0142owa kluczowe w App Store Connect<\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Zawarto\u015b\u0107 posta<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arpubrothers.pl\/blog\/slowa-kluczowe-niestandardowe-strony-produktowe\/#Co_sie_zmienilo\" >Co si\u0119 zmieni\u0142o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arpubrothers.pl\/blog\/slowa-kluczowe-niestandardowe-strony-produktowe\/#Co_to_oznacza_dla_App_Store_Optimization\" >Co to oznacza dla App Store Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arpubrothers.pl\/blog\/slowa-kluczowe-niestandardowe-strony-produktowe\/#Rekomendacje_dla_specjalistow_App_Store_Optimization\" >Rekomendacje dla specjalist\u00f3w App Store Optimization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/arpubrothers.pl\/blog\/slowa-kluczowe-niestandardowe-strony-produktowe\/#Podsumowanie\" >Podsumowanie<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_sie_zmienilo\"><\/span><a id=\"post-3253-_x34fk0cuv22g\"><\/a><strong>Co si\u0119 zmieni\u0142o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zgodnie z dokumentacj\u0105 Apple:<\/p>\n<ul>\n<li>Custom Product Pages mog\u0105 teraz pojawia\u0107 si\u0119 w wynikach wyszukiwania App Store, je\u015bli aplikacja rankuje na przypisane do nich s\u0142owa kluczowe.<\/li>\n<li>Ka\u017cdej CPP mo\u017cna przypisa\u0107 kilka s\u0142\u00f3w kluczowych.<\/li>\n<li>W App Store Connect mo\u017cna teraz sprawdza\u0107 statystyki wyszukiwania dla ka\u017cdej CPP osobno.<\/li>\n<li>Nie mo\u017cna jednak wybra\u0107 ich dowolnie: Apple automatycznie sugeruje s\u0142owa z pola &#8222;keywords&#8221; z najnowszej wersji aplikacji. Jest to moim zdaniem mocne ograniczenie i dlatego ta zmiana App Store Optimization nie jest \u017cadnym game changerem.<\/li>\n<li>S\u0142owa kluczowe u\u017cyte w tytule i podtytule nie b\u0119d\u0105 kwalifikowa\u0107 si\u0119 do przypisania.<\/li>\n<li>Funkcja dzia\u0142a obecnie tylko w USA i wy\u0142\u0105cznie dla lokalizacji &#8222;English (U.S.)&#8221;. Masz mo\u017cliwo\u015b\u0107 podejrzenia s\u0142\u00f3w kluczowych w innych lokalizacjach, ale nie mo\u017cna ich wybiera\u0107.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Co_to_oznacza_dla_App_Store_Optimization\"><\/span><a id=\"post-3253-_yv6oy6ux8zsv\"><\/a><strong>Co to oznacza dla App Store Optimization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zmiana ta nie jest rewolucyjna, ale stanowi krok w kierunku lepszej personalizacji tre\u015bci w wynikach wyszukiwania. Niestandardowe strony produktowe mog\u0105 teraz s\u0142u\u017cy\u0107 nie tylko jako narz\u0119dzie konwersyjne w reklamach, ale tak\u017ce jako mechanizm trafniejszego dopasowania komunikatu do zapyta\u0144 u\u017cytkownik\u00f3w.<\/p>\n<p>Pole &#8222;keywords&#8221;, do tej pory cz\u0119sto marginalizowane, zyskuje na znaczeniu. Warto je traktowa\u0107 strategicznie i przypisywa\u0107 mu s\u0142owa, kt\u00f3re mog\u0105 aktywowa\u0107 konkretne warianty stron produktowych.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rekomendacje_dla_specjalistow_App_Store_Optimization\"><\/span><a id=\"post-3253-_e72glzh9ca15\"><\/a><strong>Rekomendacje dla specjalist\u00f3w App Store Optimization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Zoptymalizuj pole keywords<\/strong> \u2014 traktuj je jako osobny kana\u0142 aktywacji CPP.<\/li>\n<li><strong>Przygotuj strony tematyczne<\/strong> \u2014 np. osobna CPP dla funkcji &#8222;Homework Helper&#8221;, inna dla &#8222;image generator&#8221;.<\/li>\n<li><strong>Unikaj powt\u00f3rek s\u0142\u00f3w z tytu\u0142u i podtytu\u0142u<\/strong> \u2014 te frazy s\u0105 ignorowane.<\/li>\n<li><strong>Testuj i analizuj<\/strong> \u2014 korzystaj z App Analytics, by monitorowa\u0107 skuteczno\u015b\u0107 poszczeg\u00f3lnych stron.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Podsumowanie\"><\/span><a id=\"post-3253-_6sweb3nxp9qs\"><\/a><strong>Podsumowanie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mo\u017cliwo\u015b\u0107 przypisywania s\u0142\u00f3w kluczowych do CPP otwiera nowe mo\u017cliwo\u015bci segmentacji i personalizacji w App Store. Cho\u0107 na razie funkcja jest ograniczona terytorialnie i j\u0119zykowo, warto ju\u017c teraz eksperymentowa\u0107 i przygotowa\u0107 si\u0119 na jej szersze wdro\u017cenie. ASO zyskuje kolejne narz\u0119dzie, kt\u00f3re mo\u017ce wp\u0142yn\u0105\u0107 na CTR i konwersj\u0119 w wyszukiwarce App Store. Na pewno nie jest to game changer jak wielu developer\u00f3w pisze na Twitterze na Linkedinie. Game Changerem by\u0142by dost\u0119p do organicznych s\u0142\u00f3w kluczowych w App Store. Zmian\u0119 Apple traktuj\u0119 bardziej jako dodatek do ASO. Na pewno wielu developer\u00f3w tej zmiany nie zauwa\u017cy poniewa\u017c niestandardowe strony produktowe nie s\u0105 jeszcze bardzo popularne w\u015br\u00f3d developer\u00f3w gier i aplikacji mobilnych.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>30 lipca 2025 r. Apple oficjalnie wprowadzi\u0142o funkcj\u0119, na kt\u00f3r\u0105 wielu specjalist\u00f3w App Store Optimization czeka\u0142o od niedawna: mo\u017cliwo\u015b\u0107 przypisywania s\u0142\u00f3w kluczowych do niestandardowych stron produktowych (Custom Product Pages, CPP). Od teraz takie strony mog\u0105 pojawia\u0107 si\u0119 w wynikach organicznych wyszukiwania w App Store, co pozwala na lepsze dopasowanie przekazu do intencji u\u017cytkownika. Dotychczas niestandardowe strony produktowe (Custom Product Pages &#8211; CPP) by\u0142y dost\u0119pne wy\u0142\u0105cznie poprzez kampanie Apple Search Ads lub bezpo\u015brednie linki zewn\u0119trzne. Ich potencja\u0142 by\u0142 wi\u0119c ograniczony do ruchu p\u0142atnego. Nowa aktualizacja zwi\u0119ksza ich znaczenie w strategii App Store Optimization. Co si\u0119 zmieni\u0142o? Zgodnie z dokumentacj\u0105 Apple: Custom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3255,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[195,286,276,287,288],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-store-optimization","tag-app-store-connect","tag-ccp","tag-custom-product-page","tag-niestandardowe-strony-produktowe","tag-slowa-kluczowe-app-store-optimization"],"featured_image_src":"https:\/\/arpubrothers.pl\/blog\/wp-content\/uploads\/2025\/08\/keywords_custom_product_page.png","author_info":{"display_name":"Piotr P\u0142achta","author_link":"https:\/\/arpubrothers.pl\/blog\/author\/admin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Przypisywanie s\u0142\u00f3w kluczowych do CPP w App Store Connect<\/title>\n<meta name=\"description\" content=\"30 lipca 2025 r. 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